Milica Zec

Creative Director & Producer

I direct and produce brand creative - AI-native, film-native, or both. I build AI production pipelines that hold a brand steady at volume.

AI builds the world, the camera captures what has to be real.

Brand Work

01

Superface

Skincare

Unsolicited concept. Not affiliated with the brand.

Reference - brand photography

Superface reference photo: 24K cream jar with gold spoon and cream smear

Outcomes

Pack shot · loops
Unboxing · loops
Product detail · loops

02

Seed

Supplements

Unsolicited concept. Not affiliated with the brand.

Reference - brand photography

Seed reference photo: DS-01 Daily Synbiotic jar on a deep green background

Outcomes

Pack shot · loops
Unboxing · loops
Product detail · loops

03

Born to Mahjongg

Apparel

Client

Campaign built from the brand's own product shot.

Reference - brand photography

Born to Mahjongg reference photo: white cropped MAHJ hoodie flat lay

Outcomes

Born to Mahjongg campaign still 1
Born to Mahjongg campaign still 2
Born to Mahjongg campaign still 3
Born to Mahjongg campaign still 4

04

Paris Reid Jewelry

Fine Jewelry

Client

Campaign built from the brand's own product photography.

Reference - brand photography

Paris Reid reference photo: carved elephant head ring in gold

Outcomes

Paris Reid campaign still: baroque pearl ring worn on a hand beside a stone
Paris Reid campaign still: baroque pearl ring worn on a hand in soft window light
Paris Reid campaign still: drop earrings on a generated set
Paris Reid campaign still: gold charm necklace on a generated set
Paris Reid campaign still: gold horse head cuff on a generated set
Paris Reid campaign still: carved bird ring on a generated set

Projects

Bloom

Immersive project - visual development

Moodboard and storyboard frames generated to build the visual language for Bloom, an immersive work in development. Selected frames from ongoing development.

Bloom: bioluminescent forest clearing at dusk
Bloom: audience inside a glowing floral dome
Bloom: hand catching droplets before a moonlit waterfall
Bloom: hand holding a green crystal in dappled light
Bloom: cupped hands holding glowing embers and falling petals
Bloom: violet bioluminescent jungle lounge with bean bags
Bloom: glowing pink and blue jungle canopy over still water

Background

  • 01Editor & Head of Post-Production, Marina Abramović Studio (2007-2015) - MoMA, Venice Biennale, Serpentine; The Artist Is Present
  • 02Tree - VR, built with MIT Media Lab. Sundance, Cannes, TED, World Economic Forum
  • 03Founder & Creative Director, New Reality Company - 100+ live activations; with Droga5, R/GA, Smuggler
  • 04Head of Creative Strategy & Experiences, The Sandbox - Alo, Tommy Hilfiger, Complex
  • 05MA, Film and Television Editing - University of Dramatic Arts, Belgrade
  • 06Adweek Top 100 Creatives · Top 100 Women of the Future in Emerging Tech

Nvidia · Microsoft · Meta · Adobe · Intel · McLaren · Alo · Tommy Hilfiger · Complex

Capabilities

01

Direction

  • Creative direction
  • Campaign concept
  • Art direction
  • Shot design and storyboarding
02

AI production

  • AI video - image to motion
  • Logo and packaging fidelity: real product, generated world
  • Character and product consistency across a campaign
  • Multi-format output sets - 9:16, 1:1, 16:9, stills
03

Editing & production

  • Editing and post - Premiere, Final Cut, DaVinci, After Effects
  • Motion graphics, color, sound mix, captioning
  • Producing, end to end
  • Crew and talent casting, location shoots
04

Systems

  • Production workflow design
  • Brand guidelines held at volume
  • Asset library builds
  • Freelance team assembly